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There are three distinct facets of search engine optimization

1. On-page optimization
   On-page optimization is not difficult. It does however take time to make sure all the pieces are in place. This kind of optimization should occur not only on the main web page of a web site, but on every single content page within that site.The very first question to ask when seeking to optimize a web page is: What keyword(s)/keyword phrases is this page targeting?
   • HTML coding: <TITLE>, <META NAME=”DESCRIPTION”>, <META NAME=”KEYWORD”>, <H1> or other headline tags.
   • Keywords within the body text. Concentrate on your users first, then modify for search engines.
   • Proper ALT tags on your images
   • Internal linking structure of your individual website pages (including your site map)
2. Off-page optimization
   Off-page optimization is also a key ingredient to success with search optimization. Off-page optimization primarily involves
   • inbound link acquisition
   • the building and management of a substantial inbound link portfolio (the quantity, potency, and relevancy of your backlinks)
   • utilization of proper anchor text for your inbound/outbound links
   • email newsletters

   This is an ongoing process.

3. Content production
   Often the most overlooked phase of optimization. In order to build a truly sound SEO foundation, a site must constantly be growing in terms of indexed pages of relevant content. The more individual Web pages filled with relevant content, the better a site will rank in the major search engines. There are various ways of creating substantial amounts of content. Create a blog for your website. Create a discussion forum.If you are working with an SEO consultant that highlights the importance of content building – in addition to proper on-site and off-site page optimization – then chances are that you’ve found yourself a winner.