Why SEO Matters – Interview with Google’s Udi Manber
Great 20-questions interview with Udi Manber, Google’s vice president in charge of search quality.
Since there has been such a thing as Web search, Udi Manber has been working on Web search. Previously a computer science professor at the University of Arizona, then a senior vice president at Amazon and Yahoo’s chief scientist, Manber is now vice president in charge of search quality for Google, where he makes sure results are engineered to the utmost (near) perfection. In one of the only public interviews he’s ever sat down for, Manber gives PM a glimpse into how Google’s dominant engine helps you find what you want, how you can help it find you and how search is constantly evolving with the pace of technology. —Glenn Derene
One of the questions posed was this question, “Do you find that the content on the Web is evolving to be more search-engine friendly?”
Manber’s answer: “It’s hard to say. It’s definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.”
This touches on one our mission statements goals: helping people improve their search engine rankings with clear methodologies that are easy to understand and that are in complete compliance with the search engine guidelines.
We believe that SEO is about helping websites be as relevant as possible so that they will rank for appropriate keywords on search engines. Search engines are a tool to help connect people with information they want. Our job as SEO specialists, is guide website owners towards their goal of creating quality content that search engines will find relevant to the topic of the website.
Properly selected keyword phrases, well-written content and web pages focused on specific topics assist the dominant search engine in indexing websites and providing salient SERPs (Search Engine Results Pages). Their reputation is based on the information they provide and SEOs help website’s define their message, products and services.
