If You’re Really Good at SEO, Do You Really Need Clients?
Recently Aaron Wall had a great article: How To Be An SEO Service Provider. From this article, Aaron raises a facinating point: If you can position sites in lucrative keyword niche’s, profit sharing with a company seeking online revenue can be a great business move vs. offering one-off SEO services.Looking for business to partner with, being able to boost their earnings by implementing a robust, long term SEO campaign, then sharing the profit from this work can provide a good on-going revenue stream without having to constantly re-sell your SEO services.
This type of deal requires a great deal of trust and transparency, but it is worth doing if you are sure you can deliver value, and can find a solid, reliable partner.
When you partner with another company to sell a service or product online, the onus is on you to make money or not (and your partners risk is reduced to zero).
- The more conversions you help foster, the happier (richer) your partner is, and likewise the more money you make. Win-win.
- Another great point in the article, “you gain insight into how other businesses work, which is a valuable education in itself.” Absolutely true, and in this rapidly evolving medium this is one of the best way to learn (not only about SEO, but about any other kind of company you are interested in).
Just as good SEO’s look out for good businesses to partner with, even good businesses are in search of honest and quality SEO’s.
Benefits for the company seeking SEO:
- Saves marketing time, money and energy (in return the company shares profit).
- Lets company focus more on their core business (it allows each partner able to focus on what they do best).
- When two people work together, if they are able to work amicably and are comfortable with each other they always do more productive work than two of them could individually do.
- Reduced risk, SEO shares it with you.
