3 Basic Areas of Website Architecture
- Domain & URL Structure
- Link Structure
- Page/Code Structure
Implementing a strong, search engine friendly website architecture enables your SEO efforts to be more effective; not only does it reduce issues that can prevent search engines from effectively spidering your website, it can also help visitors more easily navigate and interact with it.
Start Small
The thing about SEO is that you don’t have to do it all at once. Get your site on a solid architectural foundation, perform your keyword research so you know what keywords need to be targeted, and then start optimizing specific pages for specific keywords. Start small, optimize for the terms that are likely to produce the best results and then over time, as your site gets established start hitting some of the more competitive phrases.
Remember, there is no quick-fix to SEO, it’s an ongoing process. So long as there are more keywords to target, there is more SEO to do. Plan for the long-term approach and tackle it a little at a time, building upon solid architecture.
