Internet Marketing Straight Talk
The truth is, online marketing is complex, but it’s not difficult. Most of the things website owners & small businesses need to know are simple methods applied to current technology. You can’t change a title tag if you don’t know what it is…but once you learn it’s purpose, it’s easy to understand how to improve it.
The basis of website visibility in the search engines is your architecture, content, and incoming links. Those are the fundamental principles of building a website marketing strategy. Everything else supports these principles. The rest is details. For a small business owner, here are the basics:
- Build a site that is focused on your goal.
- Provide a clear goal for the visitor; contact form, phone number, clear directions.
- Write keyword-focused summaries about each page in the Page Title and Meta Description.
- Get website links from business associates, directories, local memberships.
